True Sport Foundation is committed to ensuring that sport makes a positive contribution to Canadian society, to our athletes and to the physical and moral development of Canada’s youth.

True Sport Community Fund

The True Sport Community Fund has completed its four year funding program and is no longer accepting applications.

During 2007, 2008, 2009 and 2010, the True Sport Community Fund distributed a total of $1,690,000 to community sport and recreation groups to promote access and inclusion to Aboriginal, new Canadian and Low–income youth ages four to 17. Over the past four years a total of 175 grants have been awarded impacting more than 93,000 children and youth and 10,000 volunteers. The True Sport Foundation wishes to thank the J.W. McConnell Family Foundation for their generous support and for their contribution to values-based sport in Canada.


Thanks to grants from the True Sport Community Fund, communities across the country have made positive changes and increased access to sport for Aboriginal, low-income and newcomer youth.


True Sport Community Impact Stories

Nain Minor Hockey

This isolated Inuit community has a high rate of unemployment and poverty. The community recognizes the positive benefits of sport but most families cannot afford to access sport.


Spence Neighbourhood Association

This program is a joint initiative of several community based service organizations in Winnipeg. Currently access is provided for six teams (60 participants) to compete in the Winnipeg Minor Basketball Association’s community club basketball league.

Newcomer Youth Participation in Sports

The Multicultural Association of Fredericton plays a vital role in establishing communication and fostering understanding between the local community, settled immigrants and newcomers.


Baker Lake Youth Athletic Association (BLYAA)

The Baker Lake Youth Athletic Association is dedicated to providing opportunities in athletics to all youth in the community.

The Village Keepers

The Village Keepers began in 2009 when a group of women began to meet and dialogue on issues affecting their neighborhood. The number one issue identified was the need for culturally sensitive, flexible services to meet the needs of their newcomer children.


Pelican Lake Alliance of Youth

The Pelican Lake Alliance of Youth is the only organization in this community run for youth – by youth. Their vision is to create a First Nation where youth of all ages can work together to achieve mental, physical, social and personal development through participation in cultural events and community sport programs.

Background - True Sport Community Fund

In 2007, the McConnell Family Foundation contributed 1.89 million dollars to the True Sport Foundation to establish the True Sport Community Fund.   Both parties believe that innovative sport and recreation initiatives have the potential not only to improve the health and well-being of individuals but also to foster leadership and social networks within and among communities.   Over the past four years grants of $5,000 or $25,000 have been awarded to groups and organizations with the aim of increasing access and inclusion to sport for Aboriginal, low-income and newcomer youth.

True Sport Community Fund Objectives:

To create more opportunities for young people from Aboriginal, low-income and newcomer youth to participate in sport activities that are consistent with True Sport

  • To mobilize volunteers and social networks
  • To expand the number of communities committing to True Sport
  • To access the efficacy of a variety of approaches to promoting social inclusion through sport activities
  • To document lessons learned and share with relevant stakeholders

The True Sport Community Fund is designed to benefit communities in the following ways:

  1. Supporting community sport activities
    • Capacity Building
    • Program Innovation
    • Infrastructure Support
    • Equipment acquisition
    • Grant leveraging
    • Capital Improvements
  2. Building Social Networks
    • Demonstrating Community Support
    • Increasing the number of volunteers supporting community sport
    • Reinforcing communality management and good governance
    • Developing cooperative relationships among existing and new community stakeholders such as associations, sport groups, administrators, education system, law enforcement etc.